The Matrix Online Vault has a great summary of all their E3 Coverage from the show floor! This includes a great interview with the MxO Development team, plus two really cool articles (with pictures!) of some MxO Fan Gatherings at the show.

Players have been taking notice of both game-centric billboards featuring Persephone and Slumberil as well as advertisements for WB products such as Gilligan's Island and Constantine. Are you at liberty to discuss the business and design processes behind this mix of real world ads and story driven fare?

Troy Skinner: We kind of see this as a valuable asset in the sense that the fiction of the world is that it’s a simulation. It’s supposed to be “the world”. Obviously in Warner Brothers we have easy access to that material. Even though a lot of people play the Matrix Online, it’s not like you get ten million impressions out of a Constantine ad, so even less for business reasons, it’s more that we think the ad looks great in cities, a great visual. For us it adds more immersion because it’s supposed to be modern-day; its what’s going on right now. Of course one of the underlying principles of the fiction is that this could be the Matrix that we’re experiencing right now.

The MxO Vault E3 Summary Page can be found right here!